ENGLISH SEMESTER 4

ADVERTISEMENT

Advertisement is a notification that the purpose is to persuade and motivating people to buy or use the product or service that offered or informed.

An Advertisement usually consists of :

1.       The name of the product

2.       The selling points of the product

3.       How to get the product

4.       Interesting design

Structure and characteristic of advertisement :

1.      The language is consist of :

-          Using the correct or suitable word

-          Using the interesting and suggestive expression

-          The text should be directed to the goals/aims

2.      The content should has :

-          Clear purpose/goal

-          Honestly

-          Brave

-          Clear

-          Not allude group or other product

 Kinds of advertisement :

·         Family advertisement

·         Invitation advertisement.

·         Sponsor advertisement.

·         News advertisement.

·         Announcement advertisement.

·         Requested advertisement.

·         Good married advertisement.. 

 Usually, we can find advertisement at :

o   Television

o   Newspaper

o   Pamphlet

o   Brochure

NOTICE

NOTICE

A notice is the most common method of communication which gives information regarding an important event that is about to take place. A notice conveys information in a very precise manner. With the help of a notice, information is displayed publicly for others to know and follow.

FORMAT OF  A NOTICE:

Name of the institution The word “NOTICE” Date of issue Proper heading /title Relevant content: should clearly state the nature and purpose of the event. The content should answer these questions -what -when -where -additional details if any  -Contact details of the organiser or contact person Name and designation of the issuing authority

Note: The notice should always be inside a box. The title of the notice should not only be catchy but also be indicative of the purpose of the notice. You could either mention the name of the event or something catchy to draw the attention of target audience. For example, Meeting of the Nature club, Attention music lovers!

SAMPLE

Q-1 You are Roopa/Ritesh, the cultural secretary of M.R.V High School, Hyderabad. You have been asked to inform students of class IX and  XII about the auditions for an Interschool Dramatics Competition. Draft a notice in not more than 50 words for the students’ Noticeboard with all necessary details. 

M R V  PUBLIC SCHOOL, HYDERABAD.                                                           NOTICE 30 July 2014                                    DRAMATICS COMPETITION - AUDITION An Interschool Dramatics Competition will be held on 30-08-2014 at Nalanda Hall. An audition will be held to select students for the school team. Interested candidates may give their names to the undersigned. The details of the audition are given below: Date: 07-08-2014 Time: 10.30 am Venue: School Auditorium Eligibility: Students of classes IX  and XII Last date for giving names: 05-08-2014 Roopa Cultural Secretary

MEMO

A memo is an internal document that is generally short, focuses on a

single topic, reports information, makes a request, or recommends action.

It follows specific forms, depending on the organization.

Before writing, consider:

• Who will read the memo

• Why the memo is being written

• The tone and language

Certain words convey the tone of a memo (for example, negative, 

positive, conciliatory, assertive, motivational, friendly, etc.). 

In

addition, the choice of language depends on the reader (coworker, 

superior, or subordinate) and the objective.

A memo is used as a written reminder or to convey a short proposal or some basic information

Heading of memo:

To: Santa’s Elves

From: Santa Claus

Date: 30 September 2001

Subject: Meeting to discuss shortage of toy parts

Note: To prevent confusion, a memo should address only one subject. The 

subject-line title should be accurate and complete.

Body of memo:

A memo should contain three parts:

1. For the introduction, start with one clear sentence that states the 

subject and provides a summary of the topic.

2. The middle may contain several sentences of explanation.

3. The ending makes a request or a recommendation

Format:

Follow the guidelines of your particular company, university, etc.

These guidelines should include:

• Heading (To, From, Date, Subject)

Most memos now use this form for the date: 17 December 2002

• Names – follow guidelines for your institution

Example: A.B. Jones or Alexander Buckson Jones

• Position or title – include if your organization requires it.

• If copies should go to more people, put “cc:” with the names at the 

bottom of the memo.

Electronic Memo (e-mail):

E-mail memos serve the same purpose as paper memos but are easier to 

create and store, as well as faster to distribute.

Sample Memo:

To: Santa’s Elves

From: Santa Claus

Date: 30 September 2001

Subject: Meeting to discuss shortage of toy parts

I am calling a meeting at 3 p.m. tomorrow to discuss the shortage of toy 

parts for the upcoming holiday season. Some of you have already

mentioned that various widgets and snippets are hard to obtain from the 

usual sources. If we cannot obtain these items soon, we will have to find 

new suppliers in order to meet our holiday deadline. We do not want to 

disappoint any children.

Please bring a list of the parts in short supply to the meeting so that we 

can determine what to do next. If you have any additional suggestions, be 

sure to contact me or Mrs. Claus.

Cc: Mrs. S. Claus

EXPRESSION OF PERSUADING, CINVINCING, OBLIGATION, AND NECESSITY

Asking and Giving Suggestion

Asking Suggestions:	Giving Suggestions:
- What do you recommend we do about .....?  - What would you advice us to do?  - Do you have any suggestions?  - What would you do about...?  - What do you think I should do?  - What do you suggest?  - Would you like to.....  - Shall we go....  - Let’s go...  - How about going....  - What about going....	- I would recommend that you ....  - My advice would be to ...  - May I suggest that we...  - If I were you, I would....  - I think you should....  - Maybe you should...  - Why don’t you...
Accepting Suggestions	Rejecting Suggestions
- I agree with that.  - That sounds like a good idea.  - Ok why don’t we do that.  - That’s very interesting	- I’m sorry, I can’t agree with that.  - I don’t think that’s good idea  - I don’t think we should do that.  - That’s very interesting, but....

          Example :

John : Hi John, would you like to do something with me this weekend?

Jane : Sure. What shall we do? 

John : I don't know. Do you have any ideas? 

Jane : Why don't we see a film? 

John : That's sounds good to me. Which film shall we see? 

Jane : Let's see "Action Man 4". 

John : I'd rather not. I don't like violent films. How about going to "Mad Doctor Brown"? I hear it's quite a funny film. 

Jane : OK. Let's go see that. When is it on? 

John : It's on at 8 o'clock at the Rex. Shall we have a bite to eat before the film? 

Jane : Sure, that sounds great. What about going to that new Italian restaurant 'Michetti's'? 

John : Great idea! Let's meet there at six. 

Jane : OK. I'll see you at 'Michetti's' at six. Bye. 

John : Bye.

C. Expressions of Necessity

Ungkapan – ungkapan untuk menyatakan keharusan dan kewajiban (necessity and obligation).

The modal verbs of necessity are have to/has to, had to and must.

Kegunaan must and have to/has to:

Have to /has to, must dan mustn’t digunakan untuk membicarakan necessity (keharusan) diwaktu sekarang (present) dan akan datang (future).

Example :

He has to attend the meeting tomorrow.

Students must pass an entrance examination to study at this school. He mustn't be late for the meeting. All applicants must take an entrance exam.

Kegunaan had to:

Had to digunakan untuk necessity diwaktu lampau (past)

Example :

He had to attend the meeting yesterday.

I had to study last night.

We didn't have to get a permit to enter the national park.

D. Expressions used in persuading and convincing

Ungkapan –ungkapan untuk meyakinkan dan membujuk orang lain (convincing and persuading) agar menerima pendapat atau usulan yang diajukan

• Persuading

Learn some expressions to show persuasions

- If I were you, I would just stay at home

- I think you ought to....

- You’d better....

- It might be a bad idea if ....

- You should ....

- My advice would be to ....

- I would .... if I were in your position.

• Convincing Others

Learn some expressions to convince others.

- I assure you, I can do the job well.

- I convince you, I’m the right person to do the job.

- I believe I am the only person who can finish this job on time.

- I assure you, we can make it real

- I convince you to do what I say.

- I believe you should decide your own decision.

- I ensure you to believe me.

PROCEDURAL TEXT

Procedure text is a text that explains or helps us how to make or use something. Its social function is to describehow something is completely done through a sequence of series. Communicative purpose of this text is to describe how something is made through a sequence of actions or steps. There are three generic structures in procedure text. The first is goals or purposes. The second is materials or tools. The third and the last are steps or methods. To know the text that we read is procedure or not is so simple. You can read the title if the title is started with ‘how to make…’ or ‘how to use…’ it can be certainly that the text is procedure text.

Generic Structure of Procedure

1.Goal: showing the purpose

2.Material: Telling the needed materials

3.Step 1-end: Describing the steps to achieve the purpose

Many people sometimes forget about what is procedure text? We have always seen this type of the text every day. Realize or not, we are so familiar with this text. Procedure text is one of the easiest texts. Junior high school students usually have already started to learn about ‘what is procedure text?’. To make procedure text is also not difficult.

EXAMPLE:

HOW TO MAKE A PENCIL BOX

What you need:
1. An empty plastic bottle of water
2. A sharp cutter
3. A piece of white of colorful paper
4. Some glue

Steps:

1. Wash the plastic bottle and make sure it has been clean when you use it
2. Cut the bottle into two halves
3. Wrap the bottle with a piece of colorful paper
4. If you use white paper, use a paint to color it
5. Now, your pencil box is ready to use

SOURCE:

http://www.englishiana.com/2016/04/10-contoh-procedure-text-bahasa-inggris.html

http://freeenglishcourse.info/what-is-procedure/

http://lila-english.blogspot.co.id/2012/11/advertisement.html

Purpose of a Memo (http://www.samples-help.org.uk/sample-letters/sample-memo.htm )

http://ku-merangkum.blogspot.co.id/2011/07/recount-textnarrative-text-procedure.html

https://www.nextgurukul.in/wiki/concept/CBSE/IX/English-Writing-Skills/Notice-Writing---Format-and-Sample.html

http://englishlucky.blogspot.co.id/2012/03/expressions-of-describing-process.html